This study examines the bottled water industry in Bangladesh, highlighting its growth, market players, and consumer preferences. 
With a rising population in Dhaka and water contamination concerns, the demand for Groundwater is the primary source, but surface water treatment projects are needed to address sustainability challenges. Pricing strategies are competitive, and regional consumption patterns are significant in Dhaka, Narayanganj, and Gazipur. The study underscores growing demand due to urbanization, health consciousness, and higher incomes, with brand differentiation and packaging innovations as key strategies. This study surveyed consumers’ attitudes toward mineral water consumption and purchase considering age, gender, income, availability, etc. The findings reflected that consumers prioritize hygienic bottled water and express satisfaction but are open to switching for better quality or price.